Resources

Quick Marketing Tips

• Video: Tips to Creating an Effective Marketing Plan – View Online Now
• Improve Your Website SEO
  Click the player to listen

Published Articles

• Break Through Your Marketing Comfort Zone, The Partner Channel Magazine, Summer 2010
• The Show is Over, Now What? Tips to Maximize Event Follow-up, The Partner Channel Magazine, Spring 2010
• Harness the Power of Referral Marketing , The Partner Channel Magazine, Winter 2010
• Getting Back to the Basics – Refresh & Recharge Your Marketing, The Partner Channel Magazine, Summer 2009
• Marketing During Tough Times – Seize the Opportunity, The Partner Channel Magazine, Fall 2008
• Marketing Planning – Building a Foundation for Success, The Partner Channel Magazine, Spring 2008

Presentations

• Effective B-to-B Marketing Strategies for Today’s Economy
• Nurture Marketing Strategies for Existing Customers and Prospects
• Developing Effective Marketing Offers to Drive Leads

General Marketing Resources

• MarketingProfs – www.marketingprofs.com
  MarketingProfs a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. This site is a resource of marketing information that will give you answers to many of your marketing questions.
• MarketingProfs - Social Media Marketing How-To Guide (pdf) – Learn best practices and tips on integrating social media into your marketing mix.
• MarketingSherpa – www.marketingsherpa.com
  MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)
• The Direct Marketing Association – www.the-dma.org
  The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.
• SIC Codes – http://www.osha.gov/pls/imis/sic_manual.html
  Listing of SIC Codes from the US Government Department of Labor.
• Zapdata – www.zapdata.com
  Zapdata is the leading online source for business sales leads, mailing lists, and market analysis. This is a great resource for researching markets and purchasing mailing lists.

Email Marketing Resources

• Constant Contact – www.constantcontact.com
  Constant Contact’s email marketing and online survey tools help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys and begin a dialogue with their customers.
• Emma – www.myemma.com
  Emma is a Web-based email marketing and communications service that includes everything you need to manage your email marketing and communications from start to finish.